Stephen

79 posts

SEO Myth: Structured data helps search engine rankings

Google has recently given a lot of visibility to structured data. That is, special HTML markup from schema.org about various types of data. When implementing several types of structured data, Google will display rich snippets in the search results such as star ratings of reviews. Google added a structured data testing tool to search console.

Because of all this, many webmasters think they need to implement structured data for SEO. That just isn't the case. Continue reading

SEO Myths

There are a lot of misconceptions about SEO and web development. None of the following are true, but I regularly run into people who believe them.

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Updating Route53 DNS dynamically

If you are using Route53 for DNS, it is pretty easy to update a route 53 DNS record with your current IP address as a dynamic DNS service. Here is a script that does so. It

  • Looks up your current IP address
  • Looks up the IP address in DNS for your host name
  • Uses the AWS command line client to update the DNS record if it needs to be changed

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